Your ad leads aren't junk. They're early.
Most people who fill out an ad form aren't ready to buy this month. Nobody keeps talking to them, so they go cold, and the ads get the blame. We run the ads and keep talking to your leads. When one is ready, we tell your agent to call.
Ads by Brock Jones: 4,200+ leads brought in. Our follow-up on one Oakville campaign: 14 real conversations in two weeks.
What teams ask us
01
“My agents already follow up.”
Good. Let them take the hot ones. The lead who won't buy for six months gets pushed to next week, every week. We keep talking to that person, so your agents' time goes to the people who are ready to talk.
02
“Will it sound like a bot? I don't want to lose the relationship.”
We write every message with the Homestead Den OS. It's built on five things: how your agent talks, what this kind of buyer worries about, what the lead already told us, what's true about your brokerage, and the rules that keep you safe. When a lead wants a real conversation, like asking to see a home, we tell your agent to call and send everything the lead has said. The relationship stays theirs.
03
“Is texting leads allowed under Canada's anti-spam law?”
Yes, with permission. Before anyone gets a message, we check three things: how they gave permission, whether it has run out, and whether they've asked not to be contacted. Our checks follow Canada's Anti-Spam Legislation (CASL). If someone says stop, we stop.
A quick snapshot
Brock runs the ads. These numbers come from Meta lead campaigns at his last agency, 2021 to 2024.
His results, not a promise.
Michael Wright, a realtor in Oakville, offered a guide to local bungalows. 111 people asked for it. Our team followed up, and in the first two weeks Michael had 14 real conversations with them.
One realtor's results, not a promise. Conversations, not closed deals.
Book 20 minutes with Alex and Brock
Alex Wolf runs Homestead Den. Brock Jones runs the ads. Your agents' job is to call when we tell them a lead is ready. We'll walk you through how it works and look at how your leads get followed up today.